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Are you looking for an exclusive South Jakarta boarding room? If yes, then you have come to the right article. Because in this article we have researched and summarized the 8 best boarding house recommendations in South Jakarta, as your reference material.

All lists are the best in terms of facilities, services, modern, aesthetically pleasing room designs, and of course cozy to live in.

Usually, boarding houses are always synonymous with modest facilities, designs, and services. But who would have thought, it turns out that nowadays there are many boarding houses that carry the concept of an aesthetic and modern boarding room.

Exclusive Boarding House in South Jakarta

For those of you who are curious, here is an exclusive boarding house in South Jakarta with spacious rooms and a cozy and contemporary design, guaranteed to make you comfortable every day.

1. Cove Alto

Cove Alto is one of the exclusive boarding houses located only a few meters from the cool and luxurious area of ​​SCBD.

Its strategic location, and not far from the office area, make this boarding house the right choice for those of you who want to find a place to live not far from SCBD.

An aesthetic room design that is equipped with furniture, air conditioning, wifi, to tv. No need to worry, you can just bring your suitcase to stay at Cove Alto.

In addition, a myriad of public facilities such as a shared kitchen, parking, laundry, and security will make you feel at home in this boarding house.

You can also choose various types of rooms that you can adjust to your needs. Starting from Superior, Deluxe, and Studio rooms. Curious about this exclusive boarding house in South Jakarta? Just check the full details at Cove: South Jakarta Exclusive Boarding Rental.

• Address: Jl. Tulodong Bawah Blok C/5, RT.3/RW.2, Senayan, Kec. Kby. New, City of South Jakarta, Special Capital Region of Jakarta 12190

Also read: Arts Cafe Raffles Jakarta, Best Dining You Should Try in 2022

2. Cove The Home

Cove The Home Tebet is a boarding house that has a comfortable and quiet environment. The design of the boarding house starting from the lobby, lounge, to fully furnished rooms is made very attractive and comfortable.

Making it suitable for resting and free expression after a day in the hustle and bustle of the capital city. Here you can also enjoy a mini Gym and parking facilities that can be used for free.

Regarding public facilities, Cove the Home is also complete, you will get facilities such as lounges, laundry, wifi, and room cleaning here.

• Address: Jl. D1 No.30, RW.4, Kb. New, District. Tebet, South Jakarta City, Special Capital Region of Jakarta 12830

3. Cove Lotus

Want to find an exclusive boarding house in South Jakarta with a fairly cheap price option? Then Cove Lotus is the solution.

Located in North Gandaria, this boarding house carries a stylish concept equipped with a rooftop to relax and breathe fresh air.

At Cove Lotus, there are three room options that you can choose from, namely superior rooms, deluxe rooms, and premium rooms. You can make choices based on your needs.

• Address: Mr. H. Salim II No.14A, RW.15, Gandaria Utara, Kec. Kby. New, City of South Jakarta, Special Capital Region of Jakarta 12140

4. Prima Cove

Cove Prima is one of the exclusive boarding houses in South Jakarta that carries a modern minimalist concept.

Equipped with various supporting facilities such as a parking lot, lounge, shared kitchen, and gym, it will make your experience living in this boarding house even more perfect.

All corners of this place are made as comfortable and attractive as possible in order to make customers who live in this boarding house feel at home and feel very comfortable.

There are two choices of rooms to choose from, namely Superior rooms and Deluxe rooms. All the furniture and fittings of the boarding room are also very complete, what distinguishes the two is the size of the room and the outside view.

• Address: Jl. Prince Antasari Ex. 26, RT.1/RW.7, South Cipete, Kec. Cilandak, South Jakarta City, DKI Jakarta 12140

5. Cove Pejaten Kost Exclusive South Jakarta

Cove Pejaten is the right choice for those of you who want to live near the famous shopping and entertainment centers in South Jakarta.

Here you can choose a comfortable and spacious room, all of which are equipped with furniture such as air conditioning, wardrobe, working machine, refrigerator, TV, wifi, and luxurious bathroom.

At Cove Pejaten, you can choose Standard, Twin, and Deluxe rooms. You can enjoy all the facilities in each room type, the only difference is the size of the mattress.

• Address: Jl. Warga Baru No.5, RT.17/RW.3, Pejaten Bar., Kec. Ps. Sunday, South Jakarta City, Special Capital Region of Jakarta 12510

6. Cove Lenna Residence Premiere

Cove Lenna Residence Premiere can be said to be one of the Cove units which is quite luxurious. Various facilities to the rooftop are ready to accompany your time living in this boarding house.

Its strategic location and close to public transportation make this exclusive boarding house in South Jakarta very suitable for those of you who have high mobility.

• Address: Jl. Simprug Golf 2 No.Kel, RT.7/RW.8, Grogol Sel., Kec. Kby. Lama, South Jakarta City, Special Capital Region of Jakarta 12220

7. Cove Gran Inn

Cove Gran Inn is an exclusive boarding house in South Jakarta, which is located not far from the Setiabudi and Sudirman office areas.

A slick, clean, and comfortable design will make you feel like you are staying in a hotel. The plus point of this boarding house is the rooftop with a magnificent and sparkling view of the city of Jakarta at night.

About the facilities? without a doubt, fully furnished boarding rooms plus supporting facilities such as parking, security, wifi, lounge, and kitchen are available here.

There are 3 rooms that you can choose from at Cove Gran Inn, namely Superior, Deluxe room, and Suite Room.

• Address: Jl. Sawah Lunto 58, RT.4/RW.1, Ps. Mangosteen, Setiabudi District, South Jakarta, DKI Jakarta 12970

8. Cove Central One

Located in the center of the City, Cove Central One is the perfect choice that provides everything you need for a comfortable and safe stay.

There’s nothing easier than living in the middle of the city. Starting from transportation that is easily accessible to shopping centers that are not far away.

The modern room design, with a modern touch, makes you feel at home to linger in this exclusive boarding house located in Karet, South Jakarta.

The facilities offered are also very complete, ranging from furniture, air conditioning, TV, refrigerator, wardrobe, to shared facilities such as a lounge, a large parking area, a shared dining room, to maintained security.

• Address: Jl. Rubber Pedurenan No.56, RW.4, Kuningan, Karet Kuningan, Setiabudi District, South Jakarta City, Special Capital Region of Jakarta 12730

Living in the capital city is indeed an interesting experience and has its own impression. Moreover, for those of you who struggle with traffic jams and heavy work, a comfortable and quality-assured place to live is the right solution to increase productivity and rest.

For those of you who are in need of an exclusive South Jakarta boarding house, Cove is one solution for a comfortable and safe place to live. With Cove, you can find a place to live easily.

For travelers who have been on an extended trip abroad, the Raffles Jakarta Quarantine is a comfortable and convenient quarantine option.

Repatriation Quarantine Package includes a hotel stay at a CHSE-certified hotel that has been approved by the Indonesian government.

The package includes full board meals, airport pick-up, and all the required PCR tests. The hotel is also known for its exquisite afternoon teas.

Guests can stay in an artist suite, signature room, or garden view room, or in one of the two-bedroom Raffles Suites.

Luxury Penthouse

The luxury penthouse features a three-bedroom, two-bedroom, and one-bedroom Raffles Suite. Those who are looking for a larger space should opt for a room with an outdoor pool and a lanai. The rooms at Raffles Jakarta have a modern fitness center and jogging track in the Hendra Gunawan-inspired garden.

The Raffles Hotel has two-bedroom Artist Suites, three-bedroom Raffles Suites, and an outdoor swimming pool. The upscale, boutique hotel is an urban oasis.

In addition to spa treatments, Gaylia Kristensen, a world-renowned celebrity facialist, offers holistic massages, facials, and other beauty services. The Raffles Spa also has a hydrotherapy area complete with a steam room, experience showers, and vitality pools.

Also read: 13 Best Restaurant for Romantic Dinner in Jakarta 2022

Best Health Accomodation

In addition, the hotel also has a jogging track through the Hendra Gunawan-inspired gardens. The fitness center offers a full range of exercise equipment and a range of fitness classes.

The Raffles Hotel has an outdoor pool. Its Raffles Spa is an urban oasis, with holistic massages by Gaylia Kristsensen.

There is a hydrotherapy area featuring experience showers and vitality pools. The hotel also has a jogging track that traverses Hendra Gunawan-inspired gardens. In addition, Raffles Jakarta’s health and fitness center is a modern hub with state-of-the-art gym equipment.

The Raffles Hotel’s Artist Suites are residential spaces that offer floor-to-ceiling glass windows and spacious living areas.

For the more extravagant, the two-bedroom Raffles Suites is a luxurious penthouse with a 390-square-meter terrace.

The hotel’s Signature Rooms are elegant and spacious. The Raffles Spa’s signature room is the perfect location to conduct business. That’s why this hotel Raffles Jakarta Quarantine is the best choice.

Best price booking from Agoda (best price).

The hotel marketing strategy actually covers a large number of topics, skills, and techniques. This is something that hoteliers need to know. Especially in the digital era that has changed the way people decide where to stay. 

Effective hotel marketing means that potential guests or customers will be influenced by your brand everywhere, regardless of how they choose to research, plan and book hotels.

Hotel booking paths in the digital age are vast. This can be an opportunity, you just need to focus more on the technique that is most likely to allow you to try to catch it in your net.

This article on hotel marketing strategies in the digital age will help you. Especially in implementing strategic steps to reach potential customers online. 

Hotel Online Marketing Strategy in the Digital Age 

For many owners, hotel digital marketing is new territory. Some don’t even know him. 

Maybe today, the conventional way of marketing hotels still applies in some cases. Some of the old standards still apply. It’s about user experience. Includes comfort and service systems. 

However, the digital world has changed consumer behavior in deciding where they will spend their money.

For example, millennials now account for two-thirds of the world’s purchasing power and recent statistics show that, on average, they spend more than five hours per day on social media. 

From these facts, hotels that fail to maximize content on Facebook, Instagram, and other social platforms are practically invisible. That means, will lose sales opportunities. 

To dive into the subtleties that affect hotel digital marketing and the specific actions that can be taken, let’s take a closer look.

Also read: 8 Best 4 Star Hotels in Bali, Most Favorite, and Recommended!

How is the hotel market today?

Hotels that can survive and thrive today, are those with a digital marketing strategy that covers all the points in this article. 

So, if you feel your sales are starting to decline, that doesn’t mean the market is quiet. Maybe the way people book hotels has changed. And your business may not fit into the new system.

Either way, it’s not about a case of doing a little here and there! It’s about creating a marketing blueprint that will increase your hotel sales.

So, understand the main points and then make a plan that suits your target market and hotel business conditions.

10 Online Hotel Marketing To Increase Sales

To market anything online you need media. And the media that can be used for free at this time are:

1. Website

Many visitors use agoda.com, traveloka.com, or one of the many other booking engines to find the best hotel deals.

However, you will also need to know that, many online users will then search the hotel’s related website for more information or a better price for the night. And or something more personal.

Through this condition, you really need an attractive website for best results. And a good website is very important for any business in the digital age. 

Let’s take a closer look at the benefits of the website. And a few reasons why you should have one.

According to the Tribble Agency in its article entitled the benefits of websites, the following are some of the benefits for corporate marketing and other businesses. 

• Location

Through the website, it is clear that you can describe the location and features in the hotel area. It’s not just about explaining the route by which a tourist or potential customer can come to your hotel.

In most cases, a clear breakdown of a hotel’s location is the first way in which a hotel can differentiate itself from the competition

• Voice

The ordering engine or so-called marketplace is basically general in nature. Meanwhile, by having your own website you have the opportunity to talk directly with customers.

In other words, you can make things more personal or convey full information to “speak their language” to build an emotional connection with potential customers.

• Feature

Why do customers choose your hotel over others? Having a dedicated website allows you to outline the most attractive features that set you apart from any other hotel.

As you know, marketplaces rarely take the time to properly highlight these aspects.

• Private Market

Looking for sales opportunities in the marketplace is very good. But keep in mind too, that means you are competing in the middle of the ocean. Because there are so many sellers competing in that area.

If you are able to capture some customers from there, it’s a good idea to encourage them to make transactions through your website for their next order.

This keeps your customers away from the influence of your competitors’ attractive offers on the marketplace.

Through the website, you are like building a personal market without competition. Being a big fish in a pond will be much better than being in a wide ocean among other big fish. 

• SEO

Search engine optimization is critical to long-term success. It is all about attracting potential customers for free from search engines.

Digital hotel marketing will increasingly rely on these efforts to generate valuable information for end-users.

With your own website, you can increase your keywords and social media links to your booking search rankings and over time, this can reduce your hotel’s dependence on these marketplaces.

2. Generate bulk content on your hotel website

Content marketing is currently very popular and has its strengths, but there are good reasons to focus on content marketing. Content is the best way to drive sustainable traffic to hotel websites.  

Creating informative content and educating potential customers is the most effective strategy. Usually, there are two forms of content that are very influential for hotel marketing, they are – images and descriptions:

• Picture

You need a professional photographer for the hotel website. High quality images tell a story and professional photographers know how to capture this story in every shot.

When you think about it, these images are the face of your brand and every booking engine will use these photos too, so it makes sense to put the time, effort and money into making the right first impression.

• description

Whether the hotel’s breakfast is a type of legend concoction or each room offers a great view from the balcony.

You need to broadcast these details loud and clear. Luxurious beds, friendly staff and a sauna are all features you might be proud of and need to communicate to potential guests.

Simply put, your guests won’t know what you don’t tell them and these features are what most people think about, when it comes to choosing the best option for their stay.

Images and descriptions are tools that represent you digitally speaking with your potential customers.

That means, you need to make sure the tool is able to give you the best image you want potential customers to know about your hotel. 

For advanced marketing, you may also think about creating videos for your marketing content.

3. Manage all reviews & reputation online

As you know, Tripadvisor has come under the spotlight in recent years for its fake reviews and somewhat malicious activity – thankfully they’ve also taken special steps against violators. 

However, reputation is everything in the hotel industry and online reviews are still the only way to attract new potential customers. 

Obviously, hundreds of five-star reviews will lead to better sales. But keep in mind that, one bad review can also seriously damage a hotel’s reputation.

For this reason, it is important to ask for positive reviews from customers and leave a reminder of this request at every opportunity. 

You should also share this positive review on social media and take the time to respond with appreciation for the review. To show your concern.

Furthermore, responding to negative reviews is equally important for online reputation management. 

This means that this is your chance to apologize and improve, and reduce the concern this review may cause to other guests in the future.

4. SEO for hotel online marketing is worth fighting for

SEO stands for Search Engine Optimization. It is a series of efforts to increase the potential of your website to appear in the top rankings of search engines.

Of course with keywords that connect you to potential customers, when they do a search.

Keep in mind that, before booking a hotel, people tend to look for information via the internet. And when in the process they find your website, that means the potential is very close to conversion. 

Digital marketing relies heavily on SEO. Organic traffic, or traffic that you get for free from search engines, tends to have a high conversion value. Even when compared to advertising. 

Because, these types of users already have an interest in the keywords they type in the search box. 

For example, when a user types in the keyword “hotel near the office of the ministry of religion” , it is clear that in this case they have an interest in finding a place to stay around that location. And when they find your website with a clear and convincing offer, they will call your contact number. 

Broadly speaking, SEO practices are divided into two main categories namely; 

• On-page SEO 
• Off-Page SEO. 

On-page SEO is an SEO strategy that can be done faster and easier. While Off-page SEO can be difficult, it is the most effective way to gain traction online. Let’s take a closer, basic overview of how these 2 categories of SEO work.

On-page SEO 

On-page SEO – also known as On-site SEO. From the terms, it is clear that this is about what is on your site. 

On-page SEO is an effort to optimize hotel website elements to increase online visibility.

This includes these strategies for improving page content, blog posts, images, to the navigation structure of the website itself. 

The next element that is no less important is the strategy of determining the right keywords. Because it can dramatically increase the traffic potential of organic search on search engines. 

Don’t you want to be found by users who have search intentions relevant to your hotel services?

Doing keyword research is the main strategy you need to learn.

Curious about how to do keyword research? Please read the guide here.

Because it’s about how many people search and what phrases are commonly used. It comes to a point of difficulty based on what sites have ranked for that keyword. 

So you can target the keywords that are most likely to work. 

Off-Page SEO

Off-page SEO – or you can call it off-site SEO. This is a process that most often involves creating a backlink from an external site pointing to your hotel’s website. Also includes social signals through the process of sharing links on social media. 

Please note that, the quality and quantity of backlinks are important factors that are taken into account by search engines in determining website rankings. 

That is, the more other websites link their content to yours, it will be a signal calculated by search engines that; Your website is popular and important.

So it deserves to be promoted to their users by giving them top ratings.

Here’s an illustration, you might be able to hire a professional web developer to create a website that is of the same quality as trivago or traveloka. And of course, there are so many people who can make it even better than that. 

However, when you target the same keywords as them, it will be difficult to outperform them.

The answer is, they are considered more popular and have high authority regarding these keywords. It is judged by the number and quality of incoming links to their site.

Links, are key players in an SEO strategy. And the good news, you can do that when you have a plan to compete for millions of organic traffic from search engines. 

In this case, guest posting strategies, sponsored content, or using Backlink Services from professional companies are the most common ways to get quality backlinks to improve your Off-Page SEO.

And in fact, the page you are reading right now is a link-building strategy used by Garuda Website. One of the web development and SEO service companies through the Guest Posting technique, on this site. 

Besides being useful in increasing the potential for website rankings in search engines. A good link-building strategy is also an effective way to brand or introduce your business to a broad audience. 

At least, now you are familiar with Garuda Website, right? You are awaited by an experienced SEO team if you want further marketing strategy consultation through SEO. (This is a marketing strategy through link building, hehehe)

5. Local SEO is the focus of an effective marketing strategy in the digital era

Any business that has a physical location or serves a specific geographic area clearly needs to take advantage of local SEO. Because search engines prioritize local-based search engine results for certain keywords. And that includes hotels. 

That means, when people type in the keyword “nearby hotels” around your hotel location, your business should appear at the top. It also includes Google maps.

Local SEO isn’t just about optimizing images, descriptions, tags or titles on your website for your hotel location. Because there is so much more to this process.

You need to establish a presence in local business directories. For example, Yelp, Tripadvisor, and other business directory websites. You can start your local SEO efforts by optimizing and improving the details on this directory site. 

In addition, Google My Business is increasingly effective when it comes to ranking for local search queries. You need to make sure every aspect of your profile is complete to take advantage of this opportunity.

You can also focus on local content and create posts or videos about activities, events or attractions in your nearby area.

In this way, local SEO can help give your hotel website a greater sense of relevance to search queries and authority in your area of ​​business.

Local SEO is all about how your business shows up when searches are related to a specific location. And it’s a little easier than general SEO. Because your business gets priority ranking in searches related to your area.

6. Hotel promotion on social media

Many hotel owners forget that Facebook is still the king of social media and the main engine for driving digital marketing, including the hotel business.

Positive reviews – Take a look, the reviews section is placed right at the top of the Facebook page.

But sadly, many hotels seem to ignore this feature to the max. Even if you have a pile of reviews on Tripadvisor or elsewhere, the positive reviews in this section will instill confidence and trust in potential guests.

Facebook Sales – Facebook now allows business owners to place orders and even make payments through their platform.

In fact, Trivago recently awarded a resort in Mexico for its outstanding social media campaign. Which generates a large number of direct bookings via Facebook.

Twitter – Although often overlooked; besides Instagram or Facebook, Twitter is a fantastic tool for reaching a very specific target market.

Trivago also paid tribute to Cedar Manor in the UK for how this hotel managed to drive so much traffic by using hashtags to highlight events, news, and attractions in the local area.

Instagram – Needless to say, Instagram offers hotels the opportunity to reach a very large market and with the right images, this is another clear way of demonstrating high hotel quality.

People – On the other hand, social media is all about people and some of the best hotel digital marketing strategies are those that involve the staff and people behind the hotel.

However, stories are very effective in content marketing. Talking about staff is a great way to create a meaningful connection between the hotel and potential guests.

7. Listening to voices on social media

Listening to the public’s voice refers to a hotel’s digital marketing strategy that uses trackers and tools to find out your business is being referred to online on social media. 

But why is this important?

Listen to what people are saying online about your hotel business; is your chance to interact with guests.

This is a great way to show potential future customers how much you care. 

However, you cannot respond to what you don’t know. The following platforms can help businesses know when people are mentioning your hotel brand online; 

• Hootsuite – While many people use Hootsuite to automate social media posts, the tool’s dashboard feature also works for checking mentions on Facebook, Instagram, Youtube, and most popular platforms.
• Curalate – Curalate is all about improving the sales process for hotels. This platform allows you to link social media content to your website, can also provide mention information in the process.
• Sprout Social – Forming meaningful relationships with guests is essential for a hotel. Sprout Social offers many solutions that can demonstrate online interactions related to business brands.
• Buzzsumo – BuzzSumo is a fantastic monitoring tool that helps you find content on social media related to your hotel. Knowing the trend of user interest in communicating. In fact, you can monitor when the domain name or link related to your website appears instantly.

8. Try Facebook’s Dynamic Ads for hotels

Facebook advertising is far from “dead” and many businesses focus a large part of their marketing budgets on this path. 

In fact, Wish is now one of the largest e-commerce stores in the world with five million users and its platform, built almost entirely on Facebook Ads over the past few years.

Travel Ads is a new initiative that allows hotels to show their ads on Facebook and Instagram to people who are most likely to travel.

For example, if a user is browsing a hotel and hasn’t made a booking, a travel ad will place your hotel in front of him for a specific date and price.

As far as hotel digital marketing goes, Facebook Dynamic Ads are certainly one of the most attractive strategies for reaching potential customers in the industry. 

9. Email marketing for hotels

Email marketing is increasingly important in the hospitality industry and this is especially true at a time when advertising and social media marketing is so common. At the same time, it is also still one of the most affordable ways to reach an audience and requires no upfront costs.

However, it is important to take the right approach in hotel digital marketing. 

Here are some important considerations to keep in mind:

Segmentation – You cannot start an email marketing campaign without a solid plan. Among them, determining your audience is very important. This is to ensure your email lands in the right place. 

In other words, you can’t just send the same email to everyone and expect success. Your target database should be divided into categories of interest.

Attention-grabbing – It should go without saying, but general content has no place in email marketing.

You need to use offers, discounts or information about local events to attract the attention of your ideal users.

In essence, there must be original and unique value in the email in order to have a good impact.

These are just a few things to keep in mind. But the overall message here is that, email marketing is effective when you take the right approach. Otherwise, your email may be marked as SPAM.

10. Enable online remarketing

Remarketing is a process that helps hotels engage with potential customers who may have visited the hotel’s website and ignored their search. 

This means that you can use this strategy to get these users to revisit your website and make a second purchase. 

If you think about it, this is very effective because you already know that the user is basically ready to make a purchase. It’s just, maybe they still have doubts.

But how to do it? 

The remarketing ad service will only target previous users. To change their minds. Maybe you need to provide some kind of discount or special offer to re-engage the customer.

In this case, your ad will appear in the user’s news feed and tempt them with tempting offers as well. 

As a rule, it is important for this type of promotion to offer a lot of value and the right keywords should be used to reach as many viewers as possible.

Conclusion

As you can see, hotel marketing strategy in the digital age is a broad topic. But the tips above are some of the most practical strategies and solutions to get ahead in the industry.

While some methods require a financial investment, most of these processes rely on knowledge or experience. That means, you must have a solid marketing plan.